Mass Customisation versus Mass Production in Retirement Investment Management: Addressing a “Tough Engineering Problem"
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Mass Customisation in Sustainable Networked Enterprises
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A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the customer’s end-use. It includes the user as part of the construction process responding to the customer’s demands and wishes. To the present day, almost all proposals for Mass Customisation have been focused on the design phase and single family houses. The reality is that the pr...
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